Zach Nelson of Elk River Marketing to Speak at the 2026 NAFED Conferences
We’re excited to announce that Zach Nelson, Founder of Elk River Marketing, will be a featured guest speaker at the 2026 NAFED conferences.
Zach’s session is designed specifically to give business leaders a practical blueprint for building a marketing growth engine crafted to run consistently, even as AI evolves.
Bulletproof Marketing That Creates Predictable Growth Without Wasting Time or Money
Fire protection companies are often built on reputation, technical excellence, and trust. But many leaders still struggle with unclear messaging and marketing efforts that feel expensive, time-consuming, or disconnected from real business growth.
Zach will guide attendees through a step-by-step process to clarify their message, strengthen their brand foundation, align marketing with sales, and optimize their digital presence. He will show how to build a sustainable content engine and use AI to repurpose content and scale marketing without adding headcount.
What the Session Covers
You’ll learn what to fix in your digital presence to stop losing leads, how to build a sustainable content engine, and how to use AI in practical, proven ways that drive results.
Cut through the AI noise so you and your team know what matters and what to ignore.
Eliminate inconsistent messaging that wastes time and confuses customers.
Stop leaving money on the table when leads get lost in weak internal processes.
Build a marketing system that maximizes effort and efficiency, and stays strong as technology changes.
The goal is simple: give leaders a clear, actionable blueprint they can apply immediately to better support sales and drive predictable, long-term growth.
2026 NAFED Conference Dates & Locations
Zach will be presenting at the following 2026 NAFED conference locations:
Las Vegas— March 12, 2026
Atlantic City— April 9, 2026
Cleveland— May 14, 2026
Each session is tailored to the real challenges faced by fire protection and service-based businesses, with practical examples and frameworks attendees can take back to their teams.
If you’re attending a 2026 NAFED conference, be sure to add this session to your schedule. It’s built for leaders who want marketing that works as hard as their teams do.
